The music maps in the new release are sharable, as live, interactive pieces of content that the receiving party can then explore fully. And as to its defining visual maps feature, that’s not going away it’s just changing.
Discovr’s newfound goal is to unify all those methods of discovery into a single app. You could hear about new music from a friend, or catch a song on the radio, find it on YouTube or by visiting the record store. McKinney says that real-world music discovery is much more varied than how it works via most online products.
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We think there are lots of different ways that people can discover and enjoy music, and so this update is really about that. “The UI is fun, and interactive, and will always be a core part of Discovr, but it’s also just a tool to get a job done – to explore music. “We get a lot of great user feedback about the UI, but we’ve realized that what our users love the most is actually getting to discover new artists, dig deep into their music and content, and share what they find,” explained Dave McKinney, one half of the Australian duo behind Filter Squad, in an interview. So why go from being unique, to more closely mirroring some of the competition? In other words, Discovr feels a lot more like existing music discovery tools including Twitter Music, or Rdio and Spotify’s built-in social discovery features. You get alerts about new music releases from your favourite artists on iTunes, Rdio and Spotify, and you can share everything with your own followers and network. The app suggests new artists to check out based on the ones you follow, and also allows you to follow other users and see the music they’re sharing. Discovr feeds you the catalogues of artists you like, complete with full-length previews provided by partners including Spotify, Rdio, Deezer, Soundcloud and YouTube. Like on Twitter, you now follow your favorite artists, and that generates content recommendations. Now, the app’s home screen is dominated by a social network-like feed, with artists, releases and video presented to a user. The new Discovr retains that element, but calls it a “Music Map” and makes it simply a small feature of the larger whole. The original Discovr focused on a single central mechanic, which essentially gave you a mind map you could explore to find networks of related artists via a visual interface designed for touch. That last one gets a huge update today, with a complete reimagining in terms of function and redesign. The Australian startup behind the Discovr apps, Filter Squad, was founded in 2011 and since they’ve had strong numbers across four apps, including Discovr Apps, Discovr People, Discovr Movies, and its first, Discovr Music. Discovr is one of those apps that has managed considerable success on the basis of doing one thing very well, in a number of different ways.
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